16 April 2018, Cape Town: Irvine Partners Public Relations & Integrated Marketing Agency has appointed award-winning journalist and brand strategist Adrian Ephraim as Director of Strategy.

Ephraim will add creative brand strategy to client campaigns drawing on his experience across digital media, publishing and content marketing. He brings more than 18 years of experience as a media professional, having worked as Editor in Chief of African Independent, Managing Editor of IOL, Online News Editor of the Mail & Guardian and Executive Editor of The Star newspaper.

“I’ve always understood the need to innovate and stay relevant. I’m passionate about storytelling in all forms, and how content can help build communities and brands,” says Ephraim. “Every brand has a story worth telling, but it is by infusing the right strategies and methodologies that we bring real value.”

CEO of Irvine Partners Rachel Irvine says Ephraim will help guide the agency as it continues to enjoy significant growth.

“Adrian is a gifted creative who intuitively combines media disciplines to achieve outstanding results for his clients. We look forward to producing great work together,” says Irvine.

The appointment comes after highly-respected journalist, and former eNCA assignments editor, Jeanine Cameron joined as the firm’s Managing Director under Irvine in 2016.

“The addition of Adrian to our team ensures our clients are able to bank on a creative and comprehensive approach to their brand and communication needs,” says Cameron.

Irvine Partners has offices in Cape Town, Johannesburg and Lagos. The agency represents a number of blue chip clients including Google, Airbnb, Marriott International and Protea Hotels, to name a few.