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OUR CLIENT VIA AFRIKA ON HOW CROWD FUNDING CAN BE A SOLUTION TO SA EDUCATION CRISIS.

Many attempts at digital education have so far focused on the technology and largely ignored the knowledge requirements aspect. However, introducing technology into the classroom on its own is unlikely to improve education. The result of these rollouts of technology that did not give enough consideration to the knowledge aspects of digital education is that […]
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OUR CLIENT CAPE TOWN TOURISM ON HOW THE MOTHER CITY’S MILITARY HISTORY IS A TOURISM DRAWCARD

Cape Town – History – it’s described as rich, colourful and, in the case of our beautiful city, sometimes bitter-sweet. While we celebrate a fresh tourism opportunity, we recall that those who fail to learn from history are doomed to repeat it. In military heritage tourism, we learn from our history, and marvel at how […]
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OUR CLIENT RELATE BRACELETS ON HOW THE BEGGING-BOWL TACTIC NO LONGER WORKS FOR NPO’S

South Africa is brimming with non-profit organisations seeking support for various noble causes. While highly rewarding, it’s not an easy line of work, and the current economic climate in SA does not make fundraising any easier. Relate Bracelets, however, has managed to buck the trend raising more than R36m in the six years since its […]
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OUR CLIENT CAPE TOWN TOURISM TO TAP INTO HALAAL TOURISM MARKET.

Cape Town – The Muslim travel market is worth billions and Cape Town is positioning itself to tap into the potential gold mine. Halaal tourism is nothing new to South Africa, with the country positioned as one of the five most popular non-Organisation of Islamic Cooperation destinations in the global Muslim travel market. “We’ve got […]
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OUR CLIENT DELOITTE DIGITAL ON STAYING FOCUSED ON REVENUE AND CUSTOMER EXPERIENCE IN THE DIGITAL DELUGE

  It used to be tricky to know whether to invest in a new communication channel and to work out how to measure the effectiveness of existing channels. It took a considerable amount of skill to establish the link between marketing initiatives and their impact on sales. The digital age changed all of that. Today, […]