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WHY EMAIL STILL REMAINS THE MOST POWERFUL TOOL IN CUSTOMER COMMUNICATIONS

The first email, a test message from computer engineer Ray Tomlinson to himself, was sent way back in 1971. When Tomlinson sent that message, he could hardly have predicted how much email would evolve over the next 50 years or that it would become the most powerful tool companies have for communicating with their customers. Today, […]
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SEVEN UNIQUE TRAVEL EXPERIENCES AIRBNB OFFERS THEIR GUESTS

As guests become increasingly interested in immersive travel experiences, Airbnb Experience hosts are finding bizarre ways to meet consumers’ insatiable thirst for the weird and unusual. From carving with chainsaws to wearing your DNA as jewellery, some of the kookiest experiences around can be found on the Airbnb platform. Airbnb Experiences are typically led by […]
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HOW TO BOOST YOUR CREDIT SCORE

National Credit Regulator data shows that 54% of South Africans have their applications for credit (such as car finance, home loans and personal loans) rejected. If you’ve been given the cold shoulder by your bank or lender, it could be that your credit score is to blame. Being rejected by a bank or lender can […]
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WHAT TO DO WHEN THE CAR OF YOUR DREAMS STARTS GIVING YOU NIGHTMARES

You’ve bought the car you always wanted, but, within a year or two, you realise that the repayments, petrol and insurance are simply unaffordable. The car of your dreams is now giving you nightmares – so what can you do? TAKE IT BACK One option is simply to return the car, hand back the keys […]
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SIX UNIQUE WAYS TO ENTERTAIN YOUR KIDS THIS SCHOOL HOLIDAY

The school holiday is almost upon us. This means you have to entertain your kids in interesting ways that do not involve plonking them in front of a screen and streaming their favourite show. Activities that get kids out of the house are great. Ones where they can interact with others, learn something and help an […]