rachel2

African PR agency opens London office

African PR and marketing agency Irvine Partners has expanded to the UK to serve growing client demand for a London presence.

The independent agency, which has 50 staff at offices in South Africa, Kenya and Nigeria, serves local and multinationals in industries including technology, real estate, tourism, cannabis and financial services.

It was set up in Cape Town 10 years ago and specialises in communication strategy and “intelligent, narrative-driven content”.

The London office will be spearheaded by Irvine Partners chief executive Rachel Irvine, who will relocate to the UK.

"We’ve been working in the UK market for about 18 months on an informal basis and client demand has now reached a level where it made sense to open a fully staffed office here, even with the uncertainties around COVID-19,” she said.

Irvine said the agency will not only represent African clients looking for UK comms support, but also UK clients and brands looking for a communications partner to help them connect to consumers across Africa.

“We’ve seen a particular surge in demand from venture-capital-backed tech companies, real estate and of course tourism, which the continent is so well-known for,” she added.

This article was first published by PRWeekUK on the 28 July 2020. 

Latest Articles

SweepSouth – Sweeping the nation

01/11/2021

    One of the most vulnerable labour groups in the country, Aisha Pandor and has worked tirelessly to lobby for better pay and working conditions for domestic workers. She admits that the idea for SweepSouth seemed like a no-brainer when she and her husband, Alen, were faced with a situation where they struggled to…

Read More

#21interviews: Plan for a ballet of black swans

01/11/2021

    By Rachel Irvine Imagine running a marathon only to get to the finish line and be told you’re not done. In fact, you have the whole damn thing to run again. Welcome to 2021. It’s not the news we want to hear but it’s the news we’re going to have to get comfortable…

Read More

Why you need to change your Facebook content plan in 2021

01/04/2021

   By: Pieter Geyser As content creators, we’d all like to think that the content we produce is interesting enough to stand the test of time. Unfortunately for us, when it comes to Facebook, there are more than 30 billion pieces of content published on the platform each month that our posts have to compete…

Read More

SweepSouth – Sweeping the nation

01/11/2021

    One of the most vulnerable labour groups in the country, Aisha Pandor and has worked tirelessly to lobby for better pay and working conditions for domestic workers. She admits that the idea for SweepSouth seemed like a no-brainer when she and her husband, Alen, were faced with a situation where they struggled to…

Read More

#21interviews: Plan for a ballet of black swans

01/11/2021

    By Rachel Irvine Imagine running a marathon only to get to the finish line and be told you’re not done. In fact, you have the whole damn thing to run again. Welcome to 2021. It’s not the news we want to hear but it’s the news we’re going to have to get comfortable…

Read More

Why you need to change your Facebook content plan in 2021

01/04/2021

   By: Pieter Geyser As content creators, we’d all like to think that the content we produce is interesting enough to stand the test of time. Unfortunately for us, when it comes to Facebook, there are more than 30 billion pieces of content published on the platform each month that our posts have to compete…

Read More

5 things about work that changed in 2020

01/04/2021

  While any reference to the “new normal” should certainly be banned by now, before we move forward into just “normal” it’s useful to reflect on some of the most significant ways in which Covid-19 has influenced how and where work happens.   There was a time, not terribly long ago, that employees dreamt of…

Read More