PCAT_ZA SBO_068

Airbnb launches initiative to support SMEs in Joburg

International home-sharing platform Airbnb has partnered with local payment app SnapScan to launch ‘Support Jozi, Shop Local’. 

The initiative aims to assist the recovery of SMEs in Johannesburg by providing an incentive for people to support small businesses in the city.

 Airbnb has invested over R500 000 in ‘Jozibucks’ to support SMEs recommended by hosts in Joburg

Velma Corcoran, Middle East and Africa Regional Lead for Airbnb explains that supporting local SMEs is crucial to economic recovery for South Africa.

 “Airbnb’s community is known for its passion for spending and supporting local small businesses, and as many guests on Airbnb will know, it’s often their hosts who have the best local recommendations. Initiatives like this help drive local recovery in South Africa while providing an economic lifeline for local families, small businesses and communities. We know local businesses are struggling right now, so together with local Hosts, we want to highlight them and give them the praise they deserve, and encourage everyone to support their community, and shop local.”

Support Jozi, Shop Local

Locals are encouraged to visit recommended small businesses by their hosts through the Airbnb platform and by using the SnapScan app at these suggested locations, individuals can earn cashback vouchers called ‘Jozibucks’. 

These vouchers can be spent in allocated SMEs throughout the month of March and aim to increase overall revenue for these businesses. The initiative provides a platform where SMEs can showcase their services and products, further promoting their offer and hopefully draw in new customers.

Some of the businesses included in this innovative initiative include coffee shops, eateries, hair salons, and more. Some of these small businesses are The Bioscope and Salvation Cafe in Millpark, Home of the Bean in Jeppestown, Victoria Yards in Lorentzville, and Wild Hair in Parkhurst. 

Little Addis (Supplied)

Michelle, owner of The Perfect Cup and a host on Airbnb explains that the campaign offers a lifeline to local small businesses during the pandemic.

“When Hosts on Airbnb recommend small businesses like mine to guests, it really helps everyone thrive! Before Covid-19 I realised there had been an influx of people coming to my coffee shop. I wasn’t sure who was recommending the guests so I asked one of the customers. Turns out they were staying in a home on Airbnb – their hosts told them about my coffee store. ”

Supporting contactless payments by partnering with SnapScan, individuals are able to purchase items or pay for services via the easy-to-use mobile app.

Chris Zeitsman, CEO of SnapScan comments on the launch of Support Jozi Support Local. 

“At SnapScan, we can see first hand the impact the pandemic has had on small businesses across South Africa. The Airbnb Support Jozi initiative not only shines a light on hardworking small business owners but will also generate a real economic impact that directly supports recovery in local communities.” 

Johannesburg SME map

To further the overall plight of the initiative, Airbnb has created a map and guide, in partnership with South African Tourism, IAMJOBURG, CURIOCITY, and Gauteng Tourism Authority. 

The map showcases numerous small businesses in Johannesburg where users can utilise the SnapScan app to spend and earn vouchers as indicated with a Jozibucks pin. 

Sisa Ntshona, CEO at South Africa Tourism explains that the campaign fosters an inclusive economy. 

“This initiative speaks to the work that South African Tourism has been championing throughout the pandemic, to ensure an inclusive recovery of the sector by aiding the SMEs to recover from the pandemic. We are therefore delighted to be working with Airbnb to encourage South Africans to support small businesses. Tourism is a vital instrument for the economic recovery of our country, to help our economy recover, and we applaud this project which aims to inspire locals and visitors alike to explore and spend locally.”

Featured image: Salvation Cafe, Johannesburg (Supplied)

This article was first published by Ventureburn on the 8 March 2021. 

Latest Articles

50th South African school now water-secure thanks to Woolies Water Fund, MySchool MyVillage MyPlanet

03/24/2021

Emafini Primary School in New Brighton, Gqeberha is the 50th school to receive a comprehensive water harvesting system from the Woolies Water Fund, helping them become water secure. The water harvesting system consists of two x 10 000l water tanks, gutters on the roof to channel the rain water into the tanks, a filtration system and large…

Read More

Aiming high: how to make investment choices in the cannabis world

03/24/2021

Picking stocks in the cannabis space can be a daunting task, but what once used to be a very ‘out there’ sector is now whetting the appetite of investors. It all started in 2018, when Canada legalised recreational use, but the UK is becoming an increasingly fertile ground for the sector after the FCA allowed…

Read More

LGBTQ+ real estate forum appoints five board members

03/23/2021

  The networking forum welcomes Sarah Rock, Lucy Smith, Dan Westeley, Ian Pattinson and Scott Parsons to the company board. Sarah Rock is principal associate at global law firm Gowling WLG (UK) LLP, Lucy Smith is a partner at HTA Design LLP, a practice for professionals like architects and urban planners, Dan Westeley is leasing…

Read More

50th South African school now water-secure thanks to Woolies Water Fund, MySchool MyVillage MyPlanet

03/24/2021

Emafini Primary School in New Brighton, Gqeberha is the 50th school to receive a comprehensive water harvesting system from the Woolies Water Fund, helping them become water secure. The water harvesting system consists of two x 10 000l water tanks, gutters on the roof to channel the rain water into the tanks, a filtration system and large…

Read More

Aiming high: how to make investment choices in the cannabis world

03/24/2021

Picking stocks in the cannabis space can be a daunting task, but what once used to be a very ‘out there’ sector is now whetting the appetite of investors. It all started in 2018, when Canada legalised recreational use, but the UK is becoming an increasingly fertile ground for the sector after the FCA allowed…

Read More

LGBTQ+ real estate forum appoints five board members

03/23/2021

  The networking forum welcomes Sarah Rock, Lucy Smith, Dan Westeley, Ian Pattinson and Scott Parsons to the company board. Sarah Rock is principal associate at global law firm Gowling WLG (UK) LLP, Lucy Smith is a partner at HTA Design LLP, a practice for professionals like architects and urban planners, Dan Westeley is leasing…

Read More

Ender’s game: how to game our way to vaccine understanding

03/23/2021

  How digital solutions – including games and animation – can play a critical role in disseminating accurate and effective information about the crucial COVID vaccine. By: Glenn Gillis The global rollout of COVID-19 vaccines is gearing up to be the largest, fastest and most difficult vaccination programme in history. No issue in our time…

Read More