Posts by Suraya Pandor
Porky polls: How to dissuade customers from lying in surveys
Porky polls: How to dissuade customers from lying in surveys It’s a fact – people lie in surveys. So how do you get to the truth? There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially…
Read MoreInspirational Female Founder Spotlight: Rachel Irvine
Inspirational Female Founder Spotlight: Rachel Irvine Rachel Irvine is the founder of Irvine Partners, an integrated marketing agency with offices in London, Cape Town, Johannesburg, Lagos, Nairobi, and Accra. She is also a board member of Entrepreneurs Organisation London, where she serves as the External Engagement Chair. EO is a global network of 14,000+ entrepreneurs, all of…
Read MoreWhy it’s critical for start ups to have the right partners
Why it’s critical for start ups to have the right partners In today’s age of collaboration, finding like-minded businesses to create alliances with can be one of your most valuable tools in helping your company grow. Done right, a strategic partnership can have a tremendous impact on a start-up’s success, from increasing sales and reaching…
Read MoreData is only gold if you know how to use it
Data is only gold if you know how to use it One of a company’s most important assets is its data. Its primary function is to determine how well your business is doing, and it may also be used to indicate areas that require additional attention. However, is data utilisation truly that straightforward? Acquiring the…
Read MoreWhat industries need to know about the new customer
What industries need to know about the new customer The human race has survived a pandemic that spread fear and uncertainty throughout the world and our way of life has been severely impacted. Through this, a new customer has been born, and industries need to adapt to them. Businesses must recognise that today’s customer is…
Read More