Porky polls: How to dissuade customers from lying in surveys

There aren't many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable ...
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Porky polls: How to dissuade customers from lying in surveys

03/18/2022

There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar – even in an anonymous questionnaire. Nevertheless, a report published some years ago by ORB International, tried to determine how…

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Four ways digital experience platforms empower manufacturers to become retailers

02/07/2022

Under the current circumstances, standing out on price and product is incredibly difficult for manufacturers. The best option, therefore, is to compete on customer experience. That may seem foreign to many manufacturers, who are used to operating on a traditional B2B model, but by operating more like retailers, they can…

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African agenda: Business sees opportunity, growth and more

01/27/2022

For years the African continent has been shrouded in controversy when it comes to its future potential. The optimists talk about Africa as the next economic frontier while the sceptics point to a low growth rate, poverty and conflict as key challenges standing in the way of notable development. Yet,…

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Taking a more sustainable approach to fast fashion

01/27/2022

It’s estimated that the global fashion industry is currently worth around £2tln. Fast fashion – broadly defined as inexpensive clothing produced by mass retailers that replicate catwalk and high-fashion designs – makes up an increasingly large slice of that pie. With economies around the globe recovering from the effects of the pandemic (albeit…

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Optimists talk about Africa as the next economic frontier

01/27/2022

For years Africa has been shrouded in controversy when it comes to its future potential. The optimists talk about Africa as the next economic frontier, while the sceptics point to a low growth rate, poverty and conflict as key challenges standing in the way of notable development. Yet, the continent…

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Airbnb is looking for someone to live rent-free in a ‘€1’ house in Sambuca for a year

01/27/2022

Airbnb is looking for someone – possibly a family – to live in the Italian region of Sambuca for a year, rent-free, in a newly-renovated house. The catch is that you have to rent out at least one room in the house via Airbnb, but you get to keep the…

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Resolutions worth making in 2022 (and no, it’s not weight loss!)

01/10/2022

Unsurprisingly, losing weight, getting in shape, saving money and focusing more on self care are among the most common New Year’s resolutions people make each year, according to one poll. And while these are certainly positive intentions, we also know that only around 12% of people are able to stick to these new…

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