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The African Pride Crystal Towers Hotel & Spa has been rebranded as a Marriott Hotel.
Launched on May 12, the 180-room Cape Town Marriott Hotel Crystal Towers marks the introduction of the first Marriott-branded hotel in South Africa since Marriott International bought Protea Hotels in 2014.

The roll-out of the conversion also means new décor. The hotel lobby, the Greatroom, has been redecorated, as have the Orah Bar & Lounge and the Acara Pool Bar & Terrace. The spaces are ideal for networking, working and having fun,” says the hotel’s gm, Carolyn Jones.

Marriott Rewards members can also use the Marriott App for mobile check-in and the Meetings Imagined digital tool for conference organisers. Keyless check-in facilities will follow in the near future.

Implementing the new brand also means the well-known Towers Restaurant will soon have a new menu, to be designed by recently appointed executive chef, Henrico Grobbelaar.

Combining business and leisure

Leon Cohen, md of Rabie Property Group (the developer of Century City and the owner of the Cape Town Marriott Hotel Crystal Towers), said they were delighted to welcome such a strong international brand to Cape Town, and Century City in particular.

“The Marriott brand complements all that Century City has to offer and further cements our position as a leading hospitality and commercial hub in the Western Cape.

Century City is home to a growing number of prestigious international corporates – from Porsche to BMW to Daimler Benz – to Chevron, Thomson Reuters, Absa, Liberty Life, Vodacom, Discovery, Philip Morris and Regus – to name just a few.

“Our recently opened Century City Conference Centre is performing way ahead of our most optimistic expectations, attracting a growing number of national and international conferences. Having a Marriott-branded hotel substantially increases our offering and will no doubt appeal in particular to our international delegates,” Cohen added.

This article was first published on Daily Travel and Meetings on 15 May 2017.