minor-hotels-logo-vector (1)

Domestic tourism key to sector’s recovery – hotel chain

Africa’s domestic travel market remains key in driving recovery of the sector post Covid-19, global hotel brand Minor Hotels has said.

Minor Hotels Regional Director for Africa, Mark Havercroft, yesterday said domestic tourism is the first segment to support recovery before international tourists begin inter-continental travels.

To ensure local and regional tourists appreciate the sector, hotels and travel industry players must ensure they provide attractive packages, Havercroft said.

“Domestic tourists will be ready and willing to take advantage of exciting and affordable travel opportunities long before their international counterparts are back on the scene,” he said.

“It’s up to the industry to get smart about how to attract this market in a way that will help reignite the sector,” he added.

The hotel chain is expecting to open its Avani Nairobi Suites serviced apartments later this year, targeting mid-scale and extended-stay markets.

In Africa, Minor Hotels have operations in Zambia, Mozambique, Mauritius, Namibia, Lesotho, Botswana, Seychelles, Tanzania and Kenya.

“African travellers both need and desire and, in both instances, what they can afford to spend,” Havercroft said.

He said there is need to have price tags that international markets have been prepared to pay, while still offering domestic travellers the same opportunities within their own countries.

The Covid-19 pandemic and associated international travel restrictions have turned the spotlight on the need for Africa’s hospitality industry to turn its attention to the domestic travel market right on its doorstep.

The industry contributed 8.5 per cent or $194.2 billion (Sh20.925 trillion) to the continent’s GDP in 2018, largely from spend on leisure travel, the majority of it coming from international travellers.

Covid-19 restrictions have however hampered international travel with Europe, one of the leading tourism sources, advocating for intra-European travel to help support its own industry and businesses.

Tourism Cabinet Secretary Najib Balala has projected international tourists will start flocking the country later in 2021.

Hotels in Kenya are counting on the domestic market to support the industry’s recovery.

This article was first published by The Star Kenya on the 28 July 2020

Latest Articles

SweepSouth – Sweeping the nation

01/11/2021

    One of the most vulnerable labour groups in the country, Aisha Pandor and has worked tirelessly to lobby for better pay and working conditions for domestic workers. She admits that the idea for SweepSouth seemed like a no-brainer when she and her husband, Alen, were faced with a situation where they struggled to…

Read More

#21interviews: Plan for a ballet of black swans

01/11/2021

    By Rachel Irvine Imagine running a marathon only to get to the finish line and be told you’re not done. In fact, you have the whole damn thing to run again. Welcome to 2021. It’s not the news we want to hear but it’s the news we’re going to have to get comfortable…

Read More

Why you need to change your Facebook content plan in 2021

01/04/2021

   By: Pieter Geyser As content creators, we’d all like to think that the content we produce is interesting enough to stand the test of time. Unfortunately for us, when it comes to Facebook, there are more than 30 billion pieces of content published on the platform each month that our posts have to compete…

Read More

SweepSouth – Sweeping the nation

01/11/2021

    One of the most vulnerable labour groups in the country, Aisha Pandor and has worked tirelessly to lobby for better pay and working conditions for domestic workers. She admits that the idea for SweepSouth seemed like a no-brainer when she and her husband, Alen, were faced with a situation where they struggled to…

Read More

#21interviews: Plan for a ballet of black swans

01/11/2021

    By Rachel Irvine Imagine running a marathon only to get to the finish line and be told you’re not done. In fact, you have the whole damn thing to run again. Welcome to 2021. It’s not the news we want to hear but it’s the news we’re going to have to get comfortable…

Read More

Why you need to change your Facebook content plan in 2021

01/04/2021

   By: Pieter Geyser As content creators, we’d all like to think that the content we produce is interesting enough to stand the test of time. Unfortunately for us, when it comes to Facebook, there are more than 30 billion pieces of content published on the platform each month that our posts have to compete…

Read More

5 things about work that changed in 2020

01/04/2021

  While any reference to the “new normal” should certainly be banned by now, before we move forward into just “normal” it’s useful to reflect on some of the most significant ways in which Covid-19 has influenced how and where work happens.   There was a time, not terribly long ago, that employees dreamt of…

Read More