Since launching on 24 September 2012, the Ster-Kinekor app for BlackBerry smartphones has been downloaded more than 200,000 times, making it the most popular app released by the company.

The Ster-Kinekor app for BlackBerry allows users to choose their seating, view detailed movie synopses and trailers as well as enriched movie news from Africa’s leading entertainment content provider all wrapped up in an enhanced user experience, which adapts automatically to suit the entire BlackBerry range including its touch screen devices.

Not only is the app BlackBerry 10 ready for the BB10 launch, it is also a BBM Connected app, which makes it easy for users to share movie information and chat to their BBM friends within the Ster-Kinekor app.

“The fact that the BlackBerry version of the Ster-Kinekor app has reached this download milestone so quickly is a testament to the power of smart user-friendly design,” says Lynette Hundermark, Head of Product Strategy at Prezence Digital, one of South Africa’s leading digital and mobile web and native application specialists.

Tim Bishop, Chief Technology and Innovation Officer at Prezence Digital says that “Core to the mobilising of the Ster-Kinekor brand with this suite of apps was that it  allows Ster-Kinekor to be able to transact and connect with all of its customers in a manner that suits their lifestyles and choices  leaving nobody excluded.”

“It’s for this reason that while the focus for many other brands and agencies seem to be exclusively in the ‘trendy’ iOS and Android platforms, we at Prezence Digital are always pushing our clients to also unlock the power of BlackBerry in South Africa. Now the numbers say it all. Out of the total number of downloads to date across the Ster-Kinekor mobile app suite, BlackBerry constitutes almost 60% which indicates the larger penetration of BlackBerry smartphones in this market.”

Referring to the company as “platform agnostic”, Doug Place, marketing executive for Ster-Kinekor, said as Africa’s leading entertainment content provider, it was important to both Ster-Kinekor and customers that its digital content be available on whichever mobile device they prefer.

“Beyond providing a simple and seamless experience to our customers, the cornerstone of Ster-Kinekor’s digitising and mobilising strategy, was to ensure that regardless of their preferences, the power of film was right in the hands of our customers,” Place says.

The Ster-Kinekor app is available as a free download on BlackBerry App World:

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