Glenmorangie reveals the secret of Signet to South African market


Glenmorangie Logo Scotch Whiskey

Cape Town, South Africa; Glenmorangie, widely revered as one of the greatest creators of super premium single malt whiskies, has unveiled Signet, their most innovative and luxurious single malt whisky to date, into the South African market.
“Glenmorangie is built upon decades of experience in whisky creation,” says Sean Harrison, brand manager for Glenmorangie in South Africa. “Glenmorangie has always been known for continually pushing the boundaries of whisky creation. Glenmorangie Signet is no exception. Signet will become a signature drink for those who appreciate deep espresso aromas, sublime textures and explosive taste.”

Glenmorangie Signet represents one of the most revolutionary whiskies developed by The Glenmorangie Company and is hailed as a true masterpiece by its creator, Dr Bill Lumsden. Unlike anything introduced before in the super premium category, it has broken away from the traditional methods of whisky creation by reinventing convention.

Fiercely protected by Glenmorangie’s whisky creators, Signet’s secrets are only known to the Whisky Creation Team. Crafted under the watchful instruction of Dr Lumsden, Head of Distilling and Whisky Creation at the Glenmorangie Distillery in Scotland, his team have literally poured all their experience, artistry and skill to create Glenmorangie Signet. Although some secrets must remain concealed, a few have been revealed….

•    Signet is … a marriage of Glenmorangie’s rarest and oldest whiskies;
•    Signet is … created from precious ingredients including high roasted ‘chocolate’ malted barley which delivers depth and intensity to the spirit; and
•    Signet is … matured in exclusive casks, crafted and designed to meet the exact needs of Glenmorangie. The result is sublime flavours and enveloping velvet textures.

Glenmorangie Scotch WhiskeyWith every precious detail carefully deliberated, each aspect reflects the mystery that surrounds Glenmorangie Signet. There are hints of dark expressions within the tactile packaging and bottle. The design-led bottle is graduated in colour to help reveal the deep amber liquid whilst the packaging is innovative and stylish. All these elements are set to give Signet its rightful position within the super premium category.

“Glenmorangie Signet, we believe, will make whisky history and will be enjoyed and savoured for decades to come. By using the best quality ingredients and bold methods it has all the trappings of luxury combined with pure eccentricity. Signet will become a signature choice for the sophisticated, the self aware and courageous. This is a whisky made without compromise. It is unique and unforgettable,” adds Harrison.

Signet will be available in stores at all major liquor outlets in the country, with a suggested retail price of R1599.

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