What is event management?
Event Management is described as the researching, planning, coordinating, implementing and execution of events, namely large-scale events. Examples include concerts, conferences or ceremonies amongst others. Developing the event concept by studying the brand or client’s vision and organizing all the logistics for the event is an essential component.
Project management works hand in hand with this discipline and is all-encompassing to ensure that the client’s vision is realized. An event manager’s role is to oversee the overall production of the event as well as to ensure the smooth condition of proceedings in line with the assigned objectives.
Event management is often utilized by an organisation or individual, with the primary purpose of ensuring the achievement of intended objectives of the proposed event. Event management is also used within a PR plan, as it aims to achieve functions relating to public relations. On the other hand, if not used, organisations or individuals may be tasked with delegating various different tasks to multiple vendors, which may result in a non-coherence of intended deliverables.
What tools can be used?
A popular tool used by event managers are social tables, which aid in the planning process and assist from a logistical standpoint in relation to guest management. This also seen as a valuable asset to guestlist managers as it enables them to ensure that all intended stakeholders are accounted for which ensure that all guests fulfill their functions as well as receive the communication that the host organisation or individual has intended to deliver.
An added organisational benefit to event management is the established relationships with vendors, suppliers and venues, which in turn aid in reducing organisational costs. This is an integral part of stakeholder relations as a successful event allows for the organisation or individual to establish a favourable image with the stakeholders of the event.