We live in a technologically fuelled society. Along with this comes a change in the way we communicate with each other, express ourselves and get ideas and information across. We have moved on from radio to full HD television. From telegraphs and letters to the use of email. From print media to digital media. So it may come as no surprise that with all this new technology available to us that we now see more and more artists dabbling in digital art, utilising software and computers to create and manipulate their ideas, photos and drawings.

But… are we losing the heart and soul of art?  Is there any less of a connection with your art pieces when creating them on a digital platform? When losing the smell of the paint and turpentine in the air, the feel of the brush in your hand as it glides along your canvas – are you losing the very essence of art?

Personally, I think that both forms of art and design, be it with canvas, paint and pencil, or mouse, tablet and computer to generate spectacular effects that you could not get otherwise, are amazing. And allow us to express ourselves differently and uniquely.

Many traditional artists feel that digital artists are “charlatans” because they “shortcut” the craft by relying on software to create effects and manipulate images, meaning that through the different selection of brushes and colours at your disposal within these programs, one can create in seconds what might take hours or even weeks for a traditional artist.

But isn’t being an artist all about personal expression anyway, regardless of which medium one choses to get the message, idea or emotion across?

Who has the right to say what art is and what it is not? Perhaps I truly admire Andy Warhol’s Campbell soup drawing . Perhaps someone else doesn’t view it as art at all, because it’s just a picture of a can of soup.

Wouldn’t the Rembrandts of our tomorrow view cave drawings as primitive, and not at all considered true art? Maybe a splatter of red paint, on an otherwise white canvas is nothing to you at all, but maybe to the artist it is his bleeding heart? It is all just subjective to the person viewing it, and his or her tastes and ideas of what art should be.

Digital art is still in it’s infancy and is bound to meet with resistance from those accustomed to creating their works of art the traditional way. Society is still learning to receive their information in digital forms. But everything around us is quickly turning digital, so it is no surprise it would also impact on the artistic community and the way new artists choose to express themselves, and what mediums they choose to use.

We are constantly evolving through many forms of artistic expression. From Ancient to Gothic; Renaissance to Neoclassic and on to the Modern art movement of today. No doubt each was also met with resistance at the time from advocates of its predecessor.

It is the natural way for things to move forward; mankind is highly adaptable, unlike many species, and we need to embrace change. We need to acknowledge the fact that nothing will ever remain the same – Not even art. We are lucky enough to be standing at a major epoch, and the transition into a Digital Earth must be recorded in the art of it’s time.

We should all view art with an open mind and heart. No matter the form or the way we create these art pieces, digital art is a new form of artistic expression of this digital age we find ourselves in.

In the future we could discover new forms of creation and expression and then we will look at digital as being standard traditional art and today’s traditional ways as being ancient and primitive art.

Art is a beautiful way to express oneself no matter the form we find it in.

digiVOX is a specialist digital marketing agency that provides brands and marketers with a unique combination of digital marketing tactics through a strategic, analytical, return on investment driven approach – measuring and quantifying all digital marketing initiatives along the way