founders-story-002

How a scientist with a PhD in Human Genetics co-founded a tech platform for booking domestic services

Meet Aisha Pandor, CEO of SweepSouth, one of SA's largest on-demand home services companies. The company has expanded into Kenya and are poised to launch in Nigeria.

Aisha co-founded the company, and it soon became Africa's first online end-to-end platform for booking, managing and paying for home services. This propelled Aisha to being among few black female tech startup CEOs both in South Africa and internationally.

The company is also the first South African startup to be accepted into the prestigious 500 Startups accelerator based in Silicon Valley in San Francisco.

Aisha didn't start her career in domestic services. She is a former scientist who completed her PhD in Human Genetics at the University of Cape Town.

While writing her PhD thesis on gene therapy for hereditary blindness, she also completed an Associate in Management course at the University's Graduate Business School.

Following her studies, she went on to work as a management consultant at Accenture South Africa.

After two years as a consultant, she co-founded SweepSouth, a tech platform for booking domestic services that connect unemployed and underemployed home services workers with homeowners who need their services.

This was in June 2014, and currently, the company operates in six South African cities and Kenya, hoping to enter the Nigerian market soon.

Below Aisha has encouragement for aspiring women in business:

How did you become a leading player in your sector?

By focusing on hard work, execution and results. Also, trying to be bold and confident in asking for what I want, building the world I'd like to see around me, and carrying out work based on a solid set of values.

How can women in business help other women reach their full potential? 

Give women fair chances to succeed and recognise and call out sexist and biased behaviour. Also, call out and question the underrepresentation of women and be part of conversations to help address this. Being a mentor and advisor is essential, as is being a role model and hopefully an example of success for other women who are up and coming in their careers.

Tip to success

Work hard, do work that you're passionate about, adds value and is aligned with your skills, view your work and career as a long-term game and act accordingly—partner with people who make you up your game.

This article was first published by W24 on the 30 August 2021. 

Latest Articles

10 unique stays in South Africa to add to your bucket list

09/17/2021

Local Travel: Swellendam Greenhouse. Picture: Supplied With the September holiday right around the corner, South Africans are excitedly exploring their local travel options. Whether you are looking for a romantic getaway or a change of scenery for the family, chances are you will find something that suits your requirements without too much fuss. From a…

Read More

Find your algo-rhythm

09/17/2021

  Social media algorithms may seem like mystical mind-reading artificial intelligence (AI), but the basics can be explained pretty simply. Algorithms work by looking at what kind of content you regularly interact with, often in conjunction with available data about you (like your age, location, and gender). This allows the AI to learn what you…

Read More

GenNext Awards: appealing to the youth market

09/17/2021

For the seventh consecutive year Nike has been voted the coolest brand overall in the Sunday Times GenNext , which assesses youth brand preference and consumer behaviour. Nike won in four categories: the Coolest Clothing Brand, the Coolest Shoe/Footwear Brand, the Coolest Campaign Targeted at Youth and the Coolest Fitness App (for the Nike running…

Read More

10 unique stays in South Africa to add to your bucket list

09/17/2021

Local Travel: Swellendam Greenhouse. Picture: Supplied With the September holiday right around the corner, South Africans are excitedly exploring their local travel options. Whether you are looking for a romantic getaway or a change of scenery for the family, chances are you will find something that suits your requirements without too much fuss. From a…

Read More

Find your algo-rhythm

09/17/2021

  Social media algorithms may seem like mystical mind-reading artificial intelligence (AI), but the basics can be explained pretty simply. Algorithms work by looking at what kind of content you regularly interact with, often in conjunction with available data about you (like your age, location, and gender). This allows the AI to learn what you…

Read More

GenNext Awards: appealing to the youth market

09/17/2021

For the seventh consecutive year Nike has been voted the coolest brand overall in the Sunday Times GenNext , which assesses youth brand preference and consumer behaviour. Nike won in four categories: the Coolest Clothing Brand, the Coolest Shoe/Footwear Brand, the Coolest Campaign Targeted at Youth and the Coolest Fitness App (for the Nike running…

Read More

Rachel Irvine’s journey from journalism to running a company with offices in SA, UK, Kenya, Nigeria

09/14/2021

  Rachel Irvine has more than 20 years of experience as a communications professional. She spent the first years of her career crafting output across print, radio, television and online mediums, counting the likes of Sky Business Television among her employers. She spent several years working at the Estates Gazette as a senior journalist with…

Read More