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zeit·geist

Pronunciation: ‘tsIt-”gIst, ‘zIt Function: noun Etymology: German, from Zeit (time) + Geist (spirit) Date: 1884 Meaning: the general intellectual, moral, and cultural climate of an era.

Today, Google announced its annual Zeitgeist, a look at 2015 through the collective eyes of the world on the web, offering a unique perspective on the year’s major events and hottest trends based on searches conducted in South Africa and globally.

“Zeitgeist” means “the spirit of the times.” At the end of each year, Google celebrates this spirit by revisiting the year’s top searches around the world.

This year’s overall trending searches from South Africa show a mix of the serious and the silly, with loadshedding, xenophobia, sport, and various celebrities topping the overall search trends list.

Murdered musician Flabba, actor Simba Mhere (who passed away in a car accident) and musician and producer Cassper Nyovest (who is trying to fill the MTN Dome) made the top of the Trending South African list.

Loadshedding and xenophobia topped the Trending Current Affairs search list, showing just how much of an impact both made this year, followed by ‘demonic game’ Charlie Charlie, the French weekly publication targeted by a terror attack Charlie Hebdo and hacked US dating site Ashley Madison, demonstrating that while we may be at the southern tip of Africa, South Africans definitely have a somewhat global turn of mind.

The late Public Service and Administration Minister Collins Chabane featured in the Trending South African, Trending Current Affairs and Trending Political Figures lists, an indication of the nation’s depth of feeling at the loss of Minister Chabane in a car accident in March. Also hitting the political figures trends list were disgraced former national police commissioner Jackie Selebi and DA leader Mmusi Maimane.

South Africa Trending: OVERALL SEARCHES
Loadshedding
August Alsina
Xenophobia
Cricket World Cup
Lamar Odom
Caitlyn Jenner
Adele Hello
Flabba
BMW i8
Jeremy Clarkson

Trending South African
Flabba
Simba Mhere
Cassper Nyovest
Pastor Zondo
Collins Chabane
Pulane Lenkoe
Senzo Meyiwa
Itumeleng Khune
Saba Mbixane
Jackie Selebi

How To…
How to cast
How to apologise
How to e-wallet
How to kick
How to smoke
How to treat
How to paint
How to prank
How to quickscope
How to bat

What Is
What is xenophobia
What is ebola
What is occupation
What is isis
What is constipation
What is shrub
What is rpl
What is meth
What is polyamory
What is submissive

Trending Current Affairs
Loadshedding
Xenophobia
Charlie Charlie
Charlie Hebdo
Ashley Madison
Collins Chabane
Boko Haram
Isis
Nepal Earthquake
SONA

Tech
Windows 10
Whatsapp Web
Samsung Galaxy S6
iPhones 6S
Fifa 16
Google Logo
iPhone 7
Fallout 4
Apple Watch
Mortal Kombat X

Trending Political Figures
Collins Chabane
Jackie Selebi
Mmusi Maimane
Baleka Mbete
King Zwelithini
Mtholephi Mthimkhulu
The Gupta Family
Charles Nqakula
Phumzile Mlambo-Ngcuka
Blade Nzimande

This article was first published on IOL.co.za

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