Cape Town, 11 April 2016 – Cape Town Public relations agency Irvine Partners has acquired Thebe Tourism as a new client following a pitch process. This consolidates the agency’s reputation as frontrunners in Public Relations for the tourism and travel sector.

Irvine Partners Managing Director Rachel Irvine said: “Thebe Tourism represents South African touristhebe-tourismm at its most progressive. We’re honoured to have been chosen from a highly competitive group of agencies and pitches for this project.”

“Irvine Partners’s fresh approach and out-of-the-box thinking is what drew us to the agency,” said Thebe Tourism Group Marketing Manager Judiet Barnes. “We are excited to be working with such a dynamic team and look forward to seeing the outcome of our combined efforts.”

Thebe Tourism Group is a 100%-owned subsidiary of Thebe Investment Corporation. Formed in 2001, the group is the oldest black-empowered South African tourism group and has a significant portfolio in tourism and related industries ranging from attractions, inbound and outbound tourism, car rental, business tourism and foreign exchange.

Irvine Partners is one of the most sought after, full service, Public Relations companies in South Africa. The driving principle behind the agency is to ensure clients grow their business as a direct result of the team’s efforts to increase brand credibility and profile.

Thebe Tourism Group joins Protea Hotels (a proud member of Marriott International), Cape Town Tourism, Maldives Marketing and Public Relations Corporation as tourism and travel sector clients of Irvine Partners.

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