19 May 2016, Cape Town –  Irvine Partners has become the first Public Relations agency in Africa to join the prestigious Travel Lifestyle Network (TLN), a global association of owner-managed marketing and communications agencies that specialise in tourism and lifestyle industries.


TLN operates across major European Markets like Germany, France, Italy, Netherlands, Switzerland, and Luxembourg, and has a strong presence in Asia, Australia and the Americas. The inclusion of Irvine Partners expands the reach of the network to Africa for the first time.


“We take great pride at being selected to join TLN,” said Rachel Irvine, Irvine Partners Managing Director. “Having access to this amazing global network means we are able to provide our clients with outstanding international reach. Being the first African member of the network also means that we are able to offer a unique African insight for our partner members.”


The Travel Lifestyle Network ensures the delivery of world-class brand messaging to its markets. With Irvine Partners’s addition, more than 22 member agencies world-wide are able to share knowledge, experience and contacts to ensure the best possible results for their clients, giving members some key advantages over competitors.


TLN’s remit includes destinations, hospitality, travel organisations and airlines as well as lifestyle consumer brands, gourmet/F&B, fashion, cosmetics, luxury goods. Each agency in this international association is a dominant player in their specific region, and a recognised specialist in all aspects of tourism communications.


“It was clear to us that Irvine Partners was the only choice as our first African member agency, “said TLN chairperson Hanna Kleber. “Their work is of a global standard, and their relationships with media and clients is exemplary. As for TLN, this is hopefully only the first step towards growing our presence on the Africa continent. We look forward to adding Irvine Partners’s unique expertise and knowledge to the network.


The inclusion of Irvine Partners in the Travel Lifestyle Network further solidifies the agency’s place as one of the most sought-after full-service public relations companies in South Africa. Irvine Partners’s clients include Protea Hotels (a member of Marriott International), Cape Town Tourism, Google Africa and Thebe Tourism Group.

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