The Travel Lifestyle Network (TLN) agency collective has announced that Nigeria-based public relations agency TOPCOMM PR Concept & Events has been invited to join as an associate member, becoming the second agency on the continent to receive this recognition. Earlier in 2106, Public Relations and integrated marketing agency Irvine Partners was the first African agency to be invited to join TLN.
The inclusion of TOPCOMM in Nigeria further bolsters the strong regional presence commanded by Irvine Partners within the specialist tourism and lifestyle public relations environment.
Continental heavyweights South Africa and Nigeria commandeer the southern and western markets respectively, and agency presence in both countries provides excellent representation opportunities.
Temi-Tope Ogbeni-Awe of TOPCOMM: “African agencies are best-placed to provide authentic messaging for clients in the region, and we are ecstatic to join the ranks of Irvine Partners in the TLN community. This international collaboration will enable us to build on our already successful reputation for the benefit of our clients.”
“This is simply great news for clients” says Rachel Irvine, CEO of South African based Irvine Partners. “It means we’re better equipped to deliver on Pan-African requirements and we look forward to working with our Nigerian counterparts.”
The Travel Lifestyle Network of independent and owner-managed agencies ensures the delivery of world-class brand messaging to diverse markets. With TOPCOMM’s addition, more than 24 member agencies worldwide are able to share knowledge, experience and contacts.
TLN member agencies boast specialist teams and expertise in a range of industries spanning hospitality, travel organisations and airlines as well as lifestyle consumer brands, fashion, cosmetics and luxury goods.
TLN chairperson Hanna Kleber is buoyant about the network’s latest addition: “International reach is essential, and having our footprint across the African continent provides regional and global opportunities for the network’s diverse client base. We welcome TOPCOMM to the network as we continue to execute our growth strategy across the continent.”