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30 May 2016: South Africa’s largest hotel company, Protea Hotels, has once again selected public relations agency Irvine Partners to manage its public relations. Irvine Partners’s successful appointment follows a five agency pitch process.

“Being retained by Protea Hotels acknowledges that we are committed to delivering outstanding and creative public relations services to the group, as we have for over five years,” comments Irvine Partners Managing Director, Rachel Irvine. “We are now challenging ourselves to create inspiring work of exceptional quality both for Protea Hotels and their parent company: Marriott International.”

Nicholas Barenblatt, Group Marketing Manager for Protea Hotels and African Pride Hotels said the decision to re-appoint Irvine Partners centered on two key elements: “As an agency Irvine Partners has a serious can-do attitude combined with exceptional insight into our business. We look forward to strengthening our working relationship even further.

The win comes off the back of Irvine Partners being selected as the first African PR agency to join the prestigious Travel Lifestyle Network (TLN) a global association of owner managed marketing and communications agencies that specialize in both tourism and lifestyle industries.

TLN’s remit includes destinations, hospitality, travel organisations and airlines as well as lifestyle consumer brands, gourmet/F&B, fashion, cosmetics, luxury goods.

The inclusion of Irvine Partners in the Travel Lifestyle Network further solidifies the agency’s place as one of the most sought-after full-service public relations companies in South Africa. Irvine Partners’s clients include, Cape Town Tourism, Google Africa, Deloitte Digital, Thebe Tourism Group and Via Afrika.

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