Irvine Partners has secured the public relations account of the Cape Town Central City Improvement District (CCID).

The CCID is a public/private partnership established in November 2000 to provide complementary, top-up services within a specific geographical area, in addition to those performed by its partners in the CBD, namely the City of Cape Town and SAPS. These services range across safety & security and urban management to social development and communications.

A primary objective for the CCID is to promote the Central City as a leading business destination, in order to both maintain existing and encourage dynamic new investment into the area.

Tasso Evangelinos, the CCID’s Chief Operating Officer says, “The ideals and business principles of both organisations are what make Irvine Partners the best fit for the CCID’s PR requirements. It feels natural to be working with them.”

Rachel Irvine, Managing Director of Irvine Partners

Rachel Irvine, Managing Director of Irvine Partners says, “We’re delighted to have secured this account, because it provides an opportunity to work with an organisation that strives for a Central City that is safe, clean, caring, open for business and a centre for all.”

The CCID, which was the first City Improvement District (CID) of its kind in South Africa, has in its 14 years of existence achieved great strides in crime reduction in the Central City and, together with its partners, a fully functional and vibrant urban environment in Cape Town’s Central City.

Irvine Partners will be working on helping the CCID put out its message about keeping the Central City safe, clean and caring in addition to a strong focus on showcasing the open for business strategies that the CCID develops.

The addition of the CCID account adds to Irvine Partners’s impressive client portfolio which includes commercial heavyweights such as the Protea Hospitality Group, Lew Geffen Sotheby’s International Realty, New Media Publishing and the Training Room Online.