Public Relations & Integrated Marketing Agency, Irvine Partners, has been appointed by Thebe Tourism Group (concessionaire) to manage Public Relations for Cape Point by Thebe Tourism Group.
Irvine Partners Managing Director, Jeanine Cameron, says, “We’re honoured to have been chosen to represent Cape Point, a top tourist destination that last year broke visitor records with over 1 million people arriving to experience this iconic location, and we look forward to further building those numbers.”
The Cape Point Partnership was formed in 2001 to manage and promote the facilities at Cape Point. Located in the Cape of Good Hope section of Table Mountain National Park, Cape Point is recognised as one of South Africa’s key tourism attractions. Facilities at the Cape Point Concession include the Flying Dutchman Funicular, Two Oceans Restaurant, two curio shops and a food shop at the bottom station, and one curio store at the top station.
Thebe Tourism Group marketing manager Judiet Barnes says their requirement of an agency was based on the need for dynamism and agility in equal measure: “Irvine Partners consistently demonstrates their knowledge of this sector and their work ethic is second to none.”
Cape Point joins Cape Town Tourism, Protea Hotels (a member of Marriott International), Thebe Tourism Group, and Turkish Airlines as travel, tourism and hospitality sector clients of Irvine Partners.