Leading public relations agency Irvine Partners has won the Turkish Airlines account following a competitive pitch process. This further consolidates the agency’s reputation as front runners in public relations for the tourism, lifestyle and travel sector.

Irvine Partners Managing Director Jeanine Cameron said: “We’re honoured to have been chosen from a highly-qualified group of agencies for this project. Turkish Airlines is a major carrier, flying to more countries and more international destinations than any other airline, voted the Best Airline in Europe for the past six years by Skytrax, and we look forward to working on expanding that reputation in Africa.”

“Irvine Partners has demonstrated an ability to develop incredibly innovative and effective campaigns with high profile clients, and that is what makes working with them exciting for us,” said Turkish Airlines General Manager, Cape Town, Kenan Ince. “We are very confident that Irvine Partners is the right agency to help us achieve our vision for Turkish Airlines in Africa.”

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 336 (passenger and cargo) aircraft flying to 292 destinations worldwide. According to the 2016 Skytrax survey, Turkish Airlines was chosen as “Europe’s Best Airline” for the sixth and “Best Airline in Southern Europe” for the eighth consecutive time.

In 2015, Turkish Airlines was awarded “Best Business Class Lounge Dining”, “Best Business Airline Lounge”, and in 2016  was again selected as the world’s “Best Business Class Dining Lounge” and awarded for “Best Business Class On-Board Catering”.

Irvine Partners is one of the most sought after full service, public relations companies in South Africa. The driving principle behind the agency is to ensure clients grow their business as a direct result of the team’s efforts to increase brand credibility and profile.

Turkish Airlines joins Cape Town Tourism, Protea Hotels (a proud member of Marriott International), Thebe Tourism Group, and Travel Lifestyle Network as tourism and travel sector clients of Irvine Partners.