Media personality, broadcaster, blogger, writer, and “Twitter Queen,” Sibongile ‘Sbosh’ Mafu is now represented by Irvine Partners Public Relations.


Not interested in fitting into anyone’s ideas about who she is, Sbosh is rapidly making a name for herself as one of South Africa’s freshest and most vibrant media voices. She is currently a presenter on popular SABC 3 youth lifestyle programme, PopUpTV.SA taking viewers to the frontline of what’s happening in Cape Town’s restaurant, party, and exhibition scene.

Rachel Irvine, MD Irvine Partners says she looks forward to working with a personality as dynamic as Sbosh. “Sbosh is one of a kind and watching her grow and develop into a media powerhouse is poetry in motion.”  Irvine Partners will be assisting Sbosh by growing her public and corporate profile. Irvine Partners currently represents some of South Africa’s leading brands such as Google SA, Deloitte Digital, and Protea Hotels, part of Marriott International.

An avid sports fan, Sbosh burst onto South African screens through the Lady Rugga Supersport Presenter Search. She is also currently the sports anchor on the Western Cape’s biggest radio breakfast show, KFM Breakfast. In print Sbosh is a regular contributor to some of South Africa’s top magazines and newspapers including Cosmopolitan, Marie Claire, and theSunday Times.

A popular blogger on all things from fashion, travel, sport, tech, to entertainment, Sbosh was also named one of Cosmopolitan SA’s Twitter Queens of 2012 and now has a loyal Twitter following of almost 20 0000. Sbosh says, “Irvine Partners get me, they get media, they get the business I’m in and I can’t think of a better agency to represent me.”

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