Tanja Lategan has been appointed CEO of 365 Digital, a division of Primedia Online. Lategan brings almost ten years of digital industry experience to the role and has been at the company since 2008, until recently serving as Commercial Director of Primedia Online.
Her role will entail growing and ensuring the success of 365 Digital and Primedia Online, including the recently launched www.dashoflime.co.za platform.
Tanja Lategan served Touchline Media for just under 4 years as the Digital Commercial Manager, where she established and grew their digital department with the main focus on increasing their digital footprint and online revenue. After setting up a successful and stable team, she moved to Primedia Online in 2008. Primedia Online offered her the role of Commercial Director, where she managed the sales department and assumed responsibility for all commercial activities within the company.
Lategan commented: “I am delighted to be appointed as CEO of 365 Digital and am really looking forward to the challenge. This is such an exciting time for digital both globally and locally, and I am eager to further establish 365 Digital as the leading player in South Africa”
“I have invaluable insight from my ‘on the ground’ experience at the company, and it’s exciting to be able to implement some key changes that I have identified as potential opportunities at this level. My main focus will be to fully integrate the traffic, sales and ad-serving aspects into a cohesive full service offering, as well as expand on our reporting services to ensure that we also carry the analytics benefits through to our publishers, advertising clients and agencies. Clients can rest assured that our core business will always be to provide flexible packaged solutions, tailored to their individual needs, ensuring we deliver the most informed, optimised and measurable strategies possible. Furthermore I will also be aiming to increase our mobile reach though partnering with carefully selected mobile platforms, and investing in experienced mobile professionals to enhance our mobile service offering to both advertising clients, as well as publishers.”
Michael Markovitz, Chairman of Primedia Digital said “I have total confidence in Tanja’s ability to drive the business forward as she has shown great leadership and insight since joining the company three years ago. 365 Digital has a unique combination of digital services to offer clients. There are also new and exciting opportunities, particularly on mobile platforms. Primedia believes that Tanja is the best person to integrate these services and lead 365 Digital to new levels”.
365 Digital has also recently partnered with Twitter, making their Dash of Lime sales house the first company to offer advertising opportunities in the form of sponsored Tweets and promoted accounts geographically targeted to South Africa. Visit the www.dashoflime.co.za site for more information and to view further online sales and marketing opportunities on offer.
About 365 Digital and Primedia Online
365 Digital and Primedia Online offer a complete online agency, advertiser and publisher solution to all online advertising campaign management requirements be it ad serving, ad sales, email marketing, trafficking and campaign management. They offer a fully flexible service based on each client’s specific needs. For more information visit www.365digital.co.za. All campaigns are reserved, tested, delivered and reported on through the Adtech Helios IQ ad server. Adtech is the leading online marketing technology provider in Europe and has chosen 365 as their exclusive representative for Southern Africa. Adtech offers ad solutions for both publishers and agencies.