South Africa, Cape Town; May 2011: Leading media group Primedia Online is changing the face of digital ad sales and operations in South Africa with the launch of, a single streamlined platform that will give access to the group’s products as well as further serving customers by keeping them up to date with the latest news and innovations impacting the digital environment.


Primedia Online publishes, South Africa’s most established portal and one of the biggest web brands with one of the largest and most loyal user bases in the country. Primedia Online owns 365 Digital which offers publishers, agencies and advertisers cost effective and highly targeted solutions to all online requirements including Ad sales, Ad serving, Mobile and Video Ad Serving, Email Marketing , Trafficking and Campaign Management.


Primedia Online CEO Nikki Cockcroft says the rationale behind was to create a tool cognisant of the demands of an information rich, time poor economy but also to put the personal or human element back into digital: “Sometimes in the rush to efficiency, paperless and automated  the human element is forgotten and no matter how much technology we implement, people are still the bedrock of business which is why customers using will be able to ‘virtually’ meet and interact with the personalities facilitating their digital ad sales and operations requirements.”


Each individual on the Primedia Online team from regional sales managers to online advertising executives will have full biographies detailing critical information about themselves, their core areas of expertise and even what they consider to be their very own super powers.


The site will enable customers to easily access relevant demographic information and rate cards as well as benefit from industry best practice and trends thanks to the knowledge sharing platform around which has been built.


“Underlying the fun elements of for our customers is a carefully considered tool that recognises the information and services they need to make informed choices about online and mobile ad campaigns as well as hassle free execution, management and reporting,” says Cockcroft.


Primedia Online generates and manages original and engaging content as well as securing quality content feeds from the likes of EyeWitnessNews,   AFP and leading entertainment sources. The vibrant newsroom is 30 strong and ensures that the sites are constantly updated, always fresh and with an increased slant on entertainment. Primedia Online prides itself on offering a fully flexible service based on each client’s specific and individual needs.


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