PRIMEDIA ONLINE SERVES UP A DIGITAL REVOLUTION

PRIMEDIA ONLINE SERVES UP A DIGITAL REVOLUTION WITH A DASH OF LIME

South Africa, Cape Town; May 2011: Leading media group Primedia Online is changing the face of digital ad sales and operations in South Africa with the launch of www.dashoflime.co.za, a single streamlined platform that will give access to the group’s products as well as further serving customers by keeping them up to date with the latest news and innovations impacting the digital environment.

Primedia Online publishes iafrica.com, South Africa’s most established portal and one of the biggest web brands with one of the largest and most loyal user bases in the country. Primedia Online owns 365 Digital which offers publishers, agencies and advertisers cost effective and highly targeted solutions to all online requirements including Ad sales, Ad serving, Mobile and Video Ad Serving, Email Marketing, Trafficking and Campaign Management.

Primedia Online CEO Nikki Cockcroft says the rationale behind www.dashoflime.co.za was to create a tool cognisant of the demands of an information rich, time poor economy but also to put the personal or human element back into digital: “Sometimes in the rush to efficiency, paperless and automated  the human element is forgotten and no matter how much technology we implement, people are still the bedrock of business which is why customers using www.dashoflime.co.za will be able to ‘virtually’ meet and interact with the personalities facilitating their digital ad sales and operations requirements.”

Each individual on the Primedia Online team from regional sales managers to online advertising executives will have full biographies detailing critical information about themselves, their core areas of expertise and even what they consider to be their very own super powers.

The site will enable customers to easily access relevant demographic information and rate cards as well as benefit from industry best practice and trends thanks to the knowledge sharing platform around which www.dashoflime.co.za has been built.

“Underlying the fun elements of www.dashoflime.co.za for our customers is a carefully considered tool that recognises the information and services they need to make informed choices about online and mobile ad campaigns as well as hassle free execution, management and reporting,” says Cockcroft.

Primedia Online generates and manages original and engaging content as well as securing quality content feeds from the likes of EyeWitnessNews,   AFP and leading entertainment sources. The vibrant newsroom is 30 strong and ensures that the sites are constantly updated, always fresh and with an increased slant on entertainment. Primedia Online prides itself on offering a fully flexible service based on each client’s specific and individual needs.

For more information visit www.dashoflime.co.za.

Editor’s notes:

365 Digital offers a complete online agency, advertiser and publisher solution to all online ad campaign management requirements be it ad serving, email marketing, trafficking or campaign management, as well as a fully flexible service based on each client’s specific needs.

365 Digital started providing trafficking solutions as a support service to the online ad sales on Primedia Online’s own websites about 6 years ago. Over the next few years trafficking at 365 started to show real potential as several European publishers approached us to handle the trafficking and campaign management for their sites also. At this stage online ad serving and trafficking solutions were not part of the online media requirements in South Africa. As the agencies started putting pressure on local publishers for accurate and results driven online ad campaigns, 365 entered the local market.

Adtech, the leading online ad solutions technology provider in Europe then chose 365 as their exclusive representative in Southern Africa to on sell their technology in the local market.

iafrica.com is South Africa’s most established portal and one of the biggest web brands with one of the largest, loyalist user bases in the country. It is comprehensive in its in depth content from news, sport, and business to highly specialized and popular niche communities.

www.dashoflime.co.za is a single streamlined knowledge sharing platform that will give customers access to the group’s products, services and information such as industry best practice and trends, ensuring hassle free execution, management and reporting of online and mobile ad campaigns.

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