Protea Hotels is in the midst of a period of African expansion and improvement with the development of new hotels and the renovation of others to the tune of 120 million USD that has been raised by the partners in the developments. Protea Hotels is the largest and leading hotel company on the continent, with more than 120 properties in eight countries. As a group Protea Hotels has always been proudly African and this outlook will not change.

New Protea Hotels are under construction in Uganda, Nigeria and Zambia, and 13 Protea Hotels in South Africa have been in the process of extensive refurbishment in 2011/2012 to bring them up to the standard of newer Protea Hotels and that of mid to up-market properties that offer exceptional value and service. The group has also recently taken over the management of two hotels in South Africa from international hospitality groups, and opened another hotel in the winelands area of TripAdvisor’s city of the year, Cape Town. Protea Hotels has the most extensive track record of hospitality expertise on the continent, garnered over a period of more than 25 years of being South Africa and Africa’s leading hospitality brand. Each hotel within the group is unique in character and design, but consistent in delivering personalized service.

The world economic slump has tested every travel market across the globe, but hotel groups with strong brand equity and the skilled management are more likely to perform better under these trying circumstances and Protea Hotels is the undisputed expert in African hospitality. This expertise has allowed for growth and expansion of both business and leisure tourism opportunities in South Africa and across the continent, when other hospitality companies have scaled back their operations or halted expansion plans.

It is important to note that the company’s focus on the broader African market is not merely that of hoping to harvest tourist revenue but rather that there is substantial growth potential in the corporate and business travel market, both inbound and cross-border. Protea Hotels’ long-standing commitment to Africa and its track record of more than 25 years perfectly positions the company to grow the hospitality sector on the continent in a manner that sets world-beating standards.

The increasing sophistication of technology and telecoms on the continent alone demand that hospitality providers invest substantially in supporting infrastructure to accommodate conferencing and individual GUEST requirements. The modern African hotel is also required to do a design and décor balancing act. In modern society the overstuffed colonial or unremittingly ethnic offering is not relevant and is giving way to global design with a unique continental flavour.

“Protea Hotels is bullish about leading industry development within the African framework. With an eight-nation footprint we see firsthand, on a daily basis, the creation of new markets and hospitality users and the evolving requirements regional business demand from hotels both in the form of the core beds business and in the services which enable commerce such as conferencing and events,” said Protea Hotels CEO Arthur Gillis. “And as the economies of ever more African countries develop in size and sophistication, Protea Hotels and African Pride Hotels will be there to welcome GUESTS with the unique service culture that has come to define us, a culture bred of Africa.”

 

Protea Hotels is in the midst of a period of African expansion and improvement with the development of new hotels and the renovation of others to the tune of 120 million USD that has been raised by the partners in the developments. Protea Hotels is the largest and leading hotel company on the continent, with more than 120 properties in eight countries. As a group Protea Hotels has always been proudly African and this outlook will not change.

 

New Protea Hotels are under construction in Uganda, Nigeria and Zambia, and 13 Protea Hotels in South Africa have been in the process of extensive refurbishment in 2011/2012 to bring them up to the standard of newer Protea Hotels and that of mid to up-market properties that offer exceptional value and service. The group has also recently taken over the management of two hotels in South Africa from international hospitality groups, and opened another hotel in the winelands area of TripAdvisor’s city of the year, Cape Town. Protea Hotels has the most extensive track record of hospitality expertise on the continent, garnered over a period of more than 25 years of being South Africa and Africa’s leading hospitality brand. Each hotel within the group is unique in character and design, but consistent in delivering personalized service.

 

The world economic slump has tested every travel market across the globe, but hotel groups with strong brand equity and the skilled management are more likely to perform better under these trying circumstances and Protea Hotels is the undisputed expert in African hospitality. This expertise has allowed for growth and expansion of both business and leisure tourism opportunities in South Africa and across the continent, when other hospitality companies have scaled back their operations or halted expansion plans.

 

It is important to note that the company’s focus on the broader African market is not merely that of hoping to harvest tourist revenue but rather that there is substantial growth potential in the corporate and business travel market, both inbound and cross-border. Protea Hotels’ long-standing commitment to Africa and its track record of more than 25 years perfectly positions the company to grow the hospitality sector on the continent in a manner that sets world-beating standards.

 

The increasing sophistication of technology and telecoms on the continent alone demand that hospitality providers invest substantially in supporting infrastructure to accommodate conferencing and individual GUEST requirements. The modern African hotel is also required to do a design and décor balancing act. In modern society the overstuffed colonial or unremittingly ethnic offering is not relevant and is giving way to global design with a unique continental flavour.

 

“Protea Hotels is bullish about leading industry development within the African framework. With an eight-nation footprint we see firsthand, on a daily basis, the creation of new markets and hospitality users and the evolving requirements regional business demand from hotels both in the form of the core beds business and in the services which enable commerce such as conferencing and events,” said Protea Hotels CEO Arthur Gillis. “And as the economies of ever more African countries develop in size and sophistication, Protea Hotels and African Pride Hotels will be there to welcome GUESTS with the unique service culture that has come to define us, a culture bred of Africa.”

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