South Africa’s Increased Appetite For Single Malt

Cape Town, 9 December 2010: South Africa’s appetite for the finer things in life, and scotch whisky in particular, continues to grow. Sales from FNB’s Whisky Live festival, held in Cape Town and Johannesburg in November, indicate that local buying power for luxury goods is as strong as ever.

Glenmorangie Single Malt Scotch Whisky, distributed the Really Great Brand Company (RGBC) stable, and widely revered as one of the greatest creators of super premium single malt whiskies, unveiled Signet, their most exclusive product to date, at the festival. The retail price of close to R2,000 a bottle was no deterrent to whisky lovers, who purchased a cool 16 bottles over the course of the two events.

Glenmorangie’s other product offerings were also extremely popular, with sales of the more established Original and Nectar D’Or, both retailing in excess of R300 per bottle, skyrocketing to 90 bottles over six days. Glenmorangie shifted an incredible 164 bottles across their various sub-brands throughout the course of the festival.

Other brands in the RGBC stable also posted strong sales, with Famous Grouse selling 53 units, Gentleman Jack moving 52 units, Macallan shifting 83 units and the ever-popular Jack Daniels moving153 bottles over six days of festivities.

The two events clearly showed that the majority of South Africa’s spending power remains in the country’s economic hub, with Johannesburg sales of many of RGBC’s more premium single malts tripling those in the Mother City.

Sean Harrison, Brand Manager of Glenmorangie, expressed great excitement at the sales figures for the show, “Whisky Live 2010 was an incredibly encouraging experience for us, and demonstrated the ever-increasing demand for premium spirits in the South African market. The local popularity of single malt whisky has been steadily increasing, and it’s incredibly exciting to see it demonstrated in the form of such astounding sales figures.”

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